Mama Mitchell's
Mama Mitchell’s Pound Cake is a brand created around a family recipe from the 1800s. They serve their customers through an eCommerce website, shipping cakes nationwide and at local markets in Arizona.
The unboxing experience was created to make an impression. The feeling it provides is meant to resonate more profoundly than the competition as a product that is handmade with love from grandma’s kitchen.
Mama Mitchell’s Pound Cake brings back a classic Southern staple in a new exciting way to produce a high-quality, premium product. Our key objective with branding was to showcase Mama Mitchell’s story of love and family history and promote bringing people together across the country. We designed what feels like a hand-crafted logo and packaging sleeve to compliment the cake and its elegance.
“An important aspect that I learned from the branding process was an intentional way of getting my thoughts, vision, and creative ideas on paper. Once the business plan was underway, Josh’s creativity and inspiration brought the identity to life.”
Ali Patton