Limetree - Branding / Identity
Lime Tree has a portfolio of in-house brands and partners with other media companies to support their publications.
The vision: to help authors, editors, and publishers thrive in the rapidly-changing media landscape. The goal was to establish a portfolio of the two brands with a loyal and growing base of subscribers.
Branding
The brand's tone is professional but not stiff; innovative, energetic, passionate, and detail-oriented.
We perceive brand identity as a significant change and aim for a modern, refined look. It's fair to say that the brand doesn't feel overly expensive but shows trust and experience as a reputable media company. Saturated colors feel rejuvenating.